All social media pages must be approved and created by the Marketing and Communications department. A member of the Marketing and Communications department will have access to all social media pages of the College at all times and reserves the right to monitor content being posted.
Content Guidelines
- In order to maintain an active social media presence, accounts are required to post a minimum of twice per week. Owners of inactive accounts will be notified if posting requirements are not met. Accounts inactive for two months or more are subject to removal by the Marketing & Communications department.
- Avoid using AI-generated images, specifically those including the PCC logo or other logos, as AI has the tendency to skew logos and is prone to misspellings in images.
- Do not use QR codes on social media. Include the link you would like to direct people to. Short URLs are preferred, especially for Instagram. Contact the Marketing and Communications department for assistance with short URLs as short URL generators are not preferred.
- If you share an image with text, you must include that text in the body of your post for accessibility. Never post an image or photo with no text in the body of the post unless it is decorative.
- The main PCC accounts are the sole social media sources for inclement weather and emergency communications. Posts made to the main accounts can be shared on department/program accounts.
- When sharing photos taken with your cell phone, use the highest quality possible rather than low-resolution images.
- Social media accounts must adhere to the College’s Style Guidelines.
Questions and Considerations for New Accounts
- Will the person managing the account have the time and expertise needed to make the account successful?
- Is there a back-up account manager should the main person managing the account leave or be unable to manage the account?
- Keep in mind that it takes effort to build a following on a new account. In many cases, it is better to share information with the Marketing and Communications department for posting on the main College account rather than creating new accounts.
- The Marketing and Communications department reserves the right to approve or deny requests for new social media accounts.
Guidelines for Responding to Comments
- PCC accounts should respond in a timely, helpful and professional manner when comments include a question. This could include information about programs or services. Provide accurate information or direct users to the appropriate link or department.
- Employees should refrain from engaging with negative, spam, offensive, political or controversial comments. This includes employees representing the College through the various social media accounts and employees’ personal accounts. If an employee sees such a comment directed towards PCC on a non-PCC group or page, the employee should contact the Marketing and Communications department.
